If you are running a business, it is important to make sure that you are doing everything possible to optimize your website for search engines. This is where SEO services come in. SEO, or search engine optimization, is the process of improving the visibility and ranking of a website in search engine results pages. When a website is properly optimized, it will show up higher in the search engine results pages for relevant keywords and phrases. This means that more people will see your website and be likely to visit it. In this blog post, we will discuss what SEO services include and how they can help improve your website’s visibility online!
Search Engine Optimization. Sounds complicated, doesn’t it? Well this is what you need if your website isn’t performing as well or getting found in search engines like Google and Bing for all those keywords that people use when they’re looking up products online!
It might seem hard but we specialize in making things easy on our clients by handling everything from building websites with powerful content management systems such as WordPress; to designing them so there’s no lack of visitors due to low rankings by web crawlers (the little robots who crawl through pages of sites); improving ranking factors using strategies tailored just right according to their industry – because every business has different needs–and even providing social media marketing campaigns.
The internet is a huge place, with many resources for people to find what they need. SEO services are designed specifically around helping your business reach those online shoppers and get ranked on top of their search results pages – which means more customers!
What are SEO services?
SEO services are search engine optimization services offered by an agency, freelancer, or consultant that optimize your site for SEO so you can capture more traffic and revenue from search. Most SEO plans will include on-page, off-page, and technical SEO, though some focus on specific areas, like off-page SEO.
Why use Search Engine Optimization (SEO) services?
Investing in SEO services offers several benefits. A few examples include:
- Get help in specialized areas of SEO, like off-page, local, and technical SEO
- Outsource ongoing SEO tasks, like keyword research, content creation, link building, and more
- Access software for monitoring rankings, tracking return on investment, and more
Which ranking factors do SEO services optimize for?
The ranking factors targeted by SEO services will depend on your SEO plan. A full-service plan will optimize for on-page, off-page, and technical SEO while an off-page SEO plan will optimize for off-page SEO.
Search engines like Google use more than 200 ranking factors.
The most notable factors include:
- Your backlink profile, which focuses on the quality and quantity of external sites linking to yours.
- Your content, which includes keyword targeting, keyword integration, content usefulness, and more.
- Your user experience, which includes page speed, usability, mobile-friendliness, and more.
Whether your SEO plan will optimize for these ranking factors depends on your SEO services provider.
A freelancer, for example, might focus on specific areas of SEO, like off-page SEO. In comparison, a consultant might specialize in SEO audits while an agency might provide plans that include on-page, off-page, and technical SEO.
For the most accurate information on what search engine optimization services include, contact the service provider. They can provide your business with a list of deliverables, as well as pricing, which your team can then use to compare SEO plans.
What are the types of SEO services offered?
In the years since search engines like Google and Ask Jeeves launched, search engine algorithms have undergone numerous updates and innovations. That’s why many SEO companies offer specialized SEO services, helping businesses in specific (and competitive) industries succeed.
A few examples of some of the most common SEO marketing services include:
- Local SEO
- Ecommerce SEO
- Voice SEO
- SEO audits
For many companies, traditional SEO services provide everything you need to succeed. If you’re a local or eCommerce store, however, local and eCommerce SEO services offer a competitive advantage that can maximize the impact of your SEO strategy.
In some cases, SEO search engine optimization services will focus on specific areas of SEO, like:
- On-page SEO, which focuses on optimizations related to your website, like your title tags, content, and more
- Off-page SEO, which focuses on optimizations related to your online presence, like your website’s backlinks
- Technical SEO, which focuses on optimizations related to your website’s backend, like your page speed, site architecture, and more
Since SEO requires on-page, off-page, and technical SEO to succeed, it’s uncommon for companies to invest in these services. Most will opt for full-service SEO plans, which include on-page, off-page, and technical SEO because these plans provide you with an all-in-one solution so you can focus your time elsewhere.
Major Search Engines
With over 70% of the search market share, Google is undoubtedly the most popular search engine. Additionally, Google captures almost 85% of mobile traffic. The large traffic potential makes Google a viable option when aiming to capture organic or paid search — the downside, of course, is that almost everyone is competing for the same traffic.
Bing, Google’s biggest contender, rakes in 33% of U.S. searches and also powers Yahoo, the U.S.’s third biggest search engine. Bing’s search pages look remarkably similar to Google’s, with the same categories and a similar white background, with blue links and green URLs. However, Bing additionally offers “Rewards”, a program that gives you points when you search or shop on the engine and then allows you to redeem those points for gift cards, nonprofit donations, and more.
Baidu is China’s largest search engine, capturing over 75% of China’s search market. The search engine looks similar to Google (besides being in Mandarin), with a white background, blue links, and green URLs. Like Google, Baidu aims to incorporate more rich features in the SERPs (Search Engine Result Pages).
If you have an interest in appealing to the Asian market, Baidu is a good option to consider. However, the search engine censors certain images and blocks pro-democracy websites, so if you’re comparing search results, you’ll find a more comprehensive results list on the Google search console.
Admittedly not the sleekest search engine interface, Yahoo still manages to capture fourth place in our list, with a little over 3% of the worldwide market share. Yahoo is powered by Bing, so search results are incredibly similar between the two search engines. However, it’s still an important search engine in its own right, with over 600 million monthly users on mobile and one billion total users.
With .35 of search traffic, Ask.com is certainly a more modest option compared to the likes of Bing and Yahoo!. Nonetheless, Ask.com, formerly Ask Jeeves, is unique due to its question-and-answer format. While most of Ask.com’s sponsored search results are powered by Google, Ask has an original algorithm that favors expertise on a topic over popularity. Additionally, Ask.com provides some unique features, like “smart answers”, which use natural language to answer someone’s search query.
If you’re uneasy about targeted ads or don’t want your search data stored, you might want to try DuckDuckGo, which touts itself as “The search engine that doesn’t track you”. It doesn’t track, collect, or store any information, so you’re safe to search for shoes without feeling bombarded by subsequent Macy’s Shoes ads. It’s worth noting there are still ads on DuckDuckGo — just not personalized ones.
Additionally, DuckDuckGo has a clean interface and only one search page, making it easier to navigate than other search engines. With an average of 26,754,932 daily direct searches as of September 2018, it’s slowly gaining steam in the search market.
Webstudio.marketing is a full-service digital marketing agency based in Brighton, UK. We offer a wide range of digital marketing services that can help you reach your target audience and achieve your business goals.
We specialize in SEO, PPC, social media marketing, email marketing, and content marketing. We also offer web design and development services. Our team of experienced professionals will work closely with you to understand your business needs and develop a custom marketing strategy that delivers results.
If you’re looking for an agency that can help you take your business to the next level, contact Webstudio.marketing today. We’ll be happy to discuss your goals and how we can help you achieve them.
SEO services can include a lot of different things, but at the end of the day, it’s all about making your website more visible and attractive to potential customers. If you’re not sure where to start with an SEO company, or SEO agency, or if you want to make sure you’re doing it right, consider working with an SEO expert. They can help you understand what SEO services and how to properly implement them on your site so that you see the best results possible. Still, have questions about SEO or Search Engine Optimization? Check out our blog for more information or contact us today and we’ll be happy to chat with you about your specific needs.